Competitive quality strategies - Maillard, Pierre (London : ISTE ; Hoboken, NJ : John Wiley & Sons, 2013)
General principles of competitive quality / Pierre Maillard -- The definition of a competitive quality tactic / Pierre Maillard -- Deployment of a competitive quality tactic / Pierre Maillard -- The conditions for success of a competitive quality tactic / Pierre Maillard -- Selling a competitive quality tactic / Pierre Maillard -- Management of a competitive quality tactic / Pierre Maillard -- General conclusion -- Bibliography -- Index.
Includes bibliographical references and index.
Online resource; title from pdf information screen (Ebsco, viewed February 7, 2013).
Keywords: Business planning; BUSINESS & ECONOMICS -- Strategic Planning; Business planning; Electronic books