Middleton, Daina creator author. text bibliography Electronic books. nju Hoboken, N.J Wiley ©2013 2013 monographic eng

electronic resource

1 online resource (xvii, 205 pages) "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website. Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist. Daina Middleton. Includes bibliographical references and index. Marketing Management BUSINESS & ECONOMICS Customer Relations Marketing Management HF5415.13 .M53 2013eb HF5415 .M5322 2013eb online 658.8 Middleton, Daina. Hoboken, NJ : John Wiley & Sons Inc., 2013 (OCoLC)795164232 9781119203988 1119203988 9781118431962 1118431960 9781118431955 1118431952 9781118431979 1118431979 1283835096 9781283835091 EB00063651 Recorded Books CL0500000213 Safari Books Online 68846774-9B8E-4785-B655-ABD41DF2A76A OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119203988 http://onlinelibrary.wiley.com/book/10.1002/9781119203988 E7B 121129 20171112122107.0 ocn823728582 eng