03931cam a2200745Ia 4500 ocn823728582 OCoLC 20171112122107.0 m o d cr cn||||||||| 121129s2013 nju ob 001 0 eng d 9781119203988 (electronic bk.) 1119203988 (electronic bk.) 9781118431962 (e-book) 1118431960 (e-book) 9781118431955 1118431952 9781118431979 (ebk) 1118431979 (ebk) 1283835096 9781283835091 9781118402306 (cloth) 1118402308 EB00063651 Recorded Books AU@ 000050635944 DEBBG BV040784564 DEBBG BV041051883 DEBBG BV041907900 DEBSZ 397425627 DEBSZ 423201921 DKDLA 820120-katalog:000600346 GBVCP 85657063X NZ1 14805257 NZ1 15042734 DEBBG BV043395278 (OCoLC)823728582 (OCoLC)818846263 (OCoLC)819518486 (OCoLC)822041530 (OCoLC)841331955 (OCoLC)864913346 (OCoLC)961502632 (OCoLC)962592294 CL0500000213 Safari Books Online 68846774-9B8E-4785-B655-ABD41DF2A76A OverDrive, Inc. http://www.overdrive.com E7B eng pn E7B OCLCQ OCLCO YDXCP UMI B24X7 IDEBK DOS COO OCLCQ OCLCF RECBK OCLCQ DEBSZ EBLCP N$T TEFOD UKDOC DEBBG TEFOD DG1 OCLCQ AZK MAIN HF5415.13 .M53 2013eb HF5415 .M5322 2013eb online BUS 078000 bisacsh BUS 043000 bisacsh 658.8 23 Middleton, Daina, author. Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. [electronic resource] Hoboken, N.J. : Wiley, ©2013. 1 online resource (xvii, 205 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Bibliography Includes bibliographical references and index. Introduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist. "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website. Marketing Management. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing Management. fast (OCoLC)fst01010209 Electronic books. Print version: Middleton, Daina. Marketing in the participation age. Hoboken, NJ : John Wiley & Sons Inc., 2013 9781118402306 (OCoLC)795164232 http://onlinelibrary.wiley.com/book/10.1002/9781119203988 Wiley Online Library ddc BK 206330 206330