Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. [electronic resource] Middleton, Daina, author. Marketing Management. HF5415.13 .M53 2013eb HF5415 .M5322 2013eb online 658.8 23 Includes bibliographical references and index. "Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website. Hoboken, N.J. : Wiley, ©2013. ©2013. 2013 Text 1 online resource (xvii, 205 pages) http://onlinelibrary.wiley.com/book/10.1002/9781119203988 eng Marketing in the participation age. Marketing in the participation age.