@book{206330,
	author = {Middleton, Daina,},
	title = {Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /},
	publisher = {Wiley,},
	year = {©2013.},
	address = {Hoboken, N.J. :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119203988}
}