06936cam a2200877Ia 4500 ocn822565426 OCoLC 20171113085555.0 m o d cr cnu---unuuu 121221s2013 njua of 001 0 eng d 2012026245 9781118418086 (electronic bk.) 1118418085 (electronic bk.) 9781118415498 (electronic bk.) 1118415493 (electronic bk.) 9780470648209 0470648201 9781118466421 111846642X AU@ 000051628853 CHBIS 010026617 CHNEW 000611016 CHVBK 30309298X CHVBK 306234076 DEBBG BV040784679 DEBBG BV041052204 DEBBG BV041911496 DEBSZ 431281866 DEBSZ 449336395 DKDLA 820120-katalog:000600416 NZ1 14976904 NZ1 16175906 (OCoLC)822565426 (OCoLC)823387115 (OCoLC)823726474 (OCoLC)844729547 (OCoLC)874242978 (OCoLC)957615705 (OCoLC)961496186 (OCoLC)962649579 69AE1540-4292-4FA6-A197-4FE86AFAC59A OverDrive, Inc. http://www.overdrive.com N$T eng pn N$T YDXCP CDX CUS IDEBK E7B DOS K6U TEFOD OCLCF OCLCQ OCL EBLCP MHW UKDOC DEBSZ U3W DEBBG TEFOD OCLCQ COO YDX OCLCQ AZK DG1 n-us--- MAIN HF5415.153 .P35 2013eb BUS 020000 bisacsh 658.5/75 23 The PDMA handbook of new product development / Kenneth B. Kahn, editor ; associate editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban. [electronic resource] Handbook of new product development Product Development & Management Association handbook of new product development Third edition. Hoboken, N.J. : Wiley, ©2013. 1 online resource (xii, 492 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes index. The PDMA Handbook of New Product Development; Copyright; Contents; Introduction; The Intended Audience for This Book; How To Use This Book; The Book's Organization; Acknowledgments; PDMA Handbook Third Edition Editorial Staff; Section One: Preparing; 1: New Products-What Separates the Winners from the Losers and What Drives Success; 1.1: Introduction; 1.2: Critical Success Factors at the Project Level; 1.2.1: Striving for Unique Superior Products; 1.2.2: Creating Market-Driven Products and Building in the Voice of the Customer (VoC); 1.2.3: Predevelopment Work-the Homework. 1.2.4: Sharp, Early, Stable, and Fact-Based Project and Product Definition1.2.5: Spiral Development-Build, Test, Feedback, and Revise; 1.2.6: The World Product-a Global Orientation; 1.2.7: Planning and Resourcing the Launch; 1.2.8: Speed-But Not at the Expense of Quality of Execution; 1.3: Critical Success Factors at the Business Level; 1.3.1: A Product Innovation and Technology Strategy for the Business; 1.3.2: Focus and Sharp Project Selection Decisions-Portfolio Management; 1.3.3: Leveraging Core Competencies-Synergy and Familiarity; 1.3.4: Targeting Attractive Markets. 1.3.5: The Necessary Resources1.3.6: The Way Project Teams Are Organized; 1.3.7: The Right Environment-Climate and Culture; 1.3.8: Top Management Support; 1.3.9: A Multistage, Disciplined Idea-to-Launch System; 1.4: Summary; References; 2: An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses; 2.1: Introduction; 2.2: The Innovation Management Framework; 2.2.1: Competencies; 2.2.2: Dimensions; 2.2.3: Levels; 2.3: The IM Framework Structure; 2.3.1: Competencies; 2.3.2: Dimensions; 2.3.3: Levels; 2.4: Summary; References; 3: Service Development. 3.1: Introduction3.2: How Service Development Is Different; 3.2.1: Individualized Experiences; 3.2.2: Intangible Value; 3.2.3: Instantaneous Evaluations; 3.2.4: Inseparable Components; 3.3: The Service Development Process; 3.3.1: A Corporate Innovation Strategy; 3.3.2: Service Development and Shaping: The Voice of the Customer; 3.3.3: Employee Involvement and Service Blueprinting; 3.3.4: Prototype and Beyond: Differentiation through Delivery; 3.3.5: Training as Part of the New Service Development Process; 3.4: Emerging Trends in Service Development. 3.4.1: Seamless Interactions and Communications3.4.2: Social Technology Integration; 3.4.3: Stellar Customer Experiences; 3.4.4: Scalability and Expansion Potential; 3.5: Summary; 4: Business Model Innovation: Innovation Outside the Core; 4.1: Introduction; 4.2: A Model of How Companies Can Innovate Their Business Models; 4.3: Exploitation; 4.4: Sustaining Innovation; 4.5: Value Network Innovation; 4.6: Financial Hurdle Rate Innovation; 4.7: Hybrid Innovation: Combining Lower Hurdle Rate and Value Network Innovation; 4.8: Summary; References; 5: Open Innovation and Successful Venturing. The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalizatio. Print version record. Product management United States Handbooks, manuals, etc. Product management United States. Product management United States Handbooks, manuals, etc. BUSINESS & ECONOMICS Development Business Development. bisacsh Product management. fast (OCoLC)fst01078225 United States. fast (OCoLC)fst01204155 Electronic books. Handbooks and manuals. fast (OCoLC)fst01423877 Kahn, Kenneth B., editor. Kay, Sally Evans, editor. Slotegraaf, Rebecca, editor. Uban, Steve, editor. Product Development & Management Association, issuing body. Print version: PDMA handbook of new product development. 3rd ed. Hoboken, N.J. : Wiley, ©2013 9780470648209 (DLC) 2012026245 (OCoLC)798058926 http://onlinelibrary.wiley.com/book/10.1002/9781118466421 Wiley Online Library ddc BK 206307 206307