@book{206307,
	author = {Kahn, Kenneth B., and Product Development & Management Association,},
	title = {The PDMA handbook of new product development /},
	publisher = {Wiley,},
	year = {©2013.},
	address = {Hoboken, N.J. :},
	edition = {Third edition.},
	note = {Includes index.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118466421}
}