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  <titleInfo>
    <title>Prospect research for fundraisers : the essential handbook</title>
  </titleInfo>
  <name type="personal">
    <namePart>Filla, Jennifer J.</namePart>
    <namePart type="date">1970-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Brown, Helen E.</namePart>
    <namePart type="date">1963-</namePart>
  </name>
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    <dateIssued encoding="marc">2013</dateIssued>
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  <abstract>Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools.</abstract>
  <note type="statement of responsibility">Jennifer J. Filla, Helen E. Brown.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Fund raising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Fund raisers (Persons)</topic>
  </subject>
  <subject authority="bisacsh">
    <topic>BUSINESS &amp; ECONOMICS</topic>
    <topic>Investments &amp; Securities</topic>
    <topic>General</topic>
  </subject>
  <subject authority="fast">
    <topic>Fund raisers (Persons)</topic>
  </subject>
  <subject authority="fast">
    <topic>Fund raising</topic>
  </subject>
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      <publisher>Hoboken, New Jersey : John Wiley &amp; Sons, Inc., [2013]</publisher>
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      <title>AFP fund development series</title>
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