Prospect research for fundraisers : the essential handbook / Jennifer J. Filla, Helen E. Brown. [electronic resource] Filla, Jennifer J., 1970- Brown, Helen E., 1963- Fund raising. Fund raisers (Persons) HV41.2 658.15/224 23 Includes index. Print version record and CIP data provided by publisher. Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools. 2013 Text 1 online resource. http://onlinelibrary.wiley.com/book/10.1002/9781118707364 eng The AFP fund development series AFP fund development series. Prospect research for fundraisers. Prospect research for fundraisers.