04600cam a2200757 a 4500 ocn811427137 OCoLC 20171113140647.0 m o d cr un|---uuuuu 120927s2013 nju ob 001 0 eng 2012039389 9781118502662 (epub) 9781119205142 electronic bk. 111920514X electronic bk. 1118502663 (epub) 9781118502730 (pdf) 1118502736 (pdf) 9781118502457 (mobipockets) 1118502450 (mobipockets) 9781118430767 (paper/website) 1299190006 (ebk) 9781299190009 (ebk) EB00066933 Recorded Books DEBBG BV040931440 DEBBG BV041053037 DKDLA 820120-katalog:000605146 AU@ 000052914127 AU@ 000053294033 DKDLA 820120-katalog:000696410 DEBSZ 397473842 DEBBG BV041909928 NZ1 16093289 GBVCP 856570354 DEBBG BV043395072 (OCoLC)811427137 (OCoLC)827208011 (OCoLC)842860090 (OCoLC)858027678 (OCoLC)865012839 (OCoLC)880901595 (OCoLC)960203309 450250 MIL 3108DCB2-666C-47A5-8AC2-12129112C3E5 OverDrive, Inc. http://www.overdrive.com DLC eng DLC YDX N$T YDXCP E7B TEFOD OCLCF IDEBK DKDLA B24X7 UMI CNSPO H9Z CDX RECBK AU@ EBLCP DEBSZ DEBBG TEFOD DG1 COO LOA pcc MAIN HF5416.5 BUS 058010 bisacsh 658.8/16 23 Jensen, Marlene. Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant / [electronic resource] Marlene Jensen. Hoboken, N.J. : John Wiley & Sons, c2013. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. pt. 1. How to set prices for maximum profits -- pt. 2. How the market will value your new product -- pt. 3. Your cost analysis -- pt. 4. Fine-tuning your price -- pt. 5. Testing your prices -- pt. 6. Pricing in special situations. Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff. Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process-unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy. Description based on print version record and CIP data provided by publisher. Pricing. BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Pricing. fast (OCoLC)fst01076230 Prisfastsættelse. Electronic books. Electronic books. local Print version: Jensen, Marlene. Setting profitable prices Hoboken, N.J. : John Wiley & Sons, c2013 9781118430767 (DLC) 2012037688 http://onlinelibrary.wiley.com/book/10.1002/9781119205142 Wiley Online Library ddc BK 206186 206186