seven principles for creating insanely great products, services, and experiences Edson, John 1966- creator text bibliography Electronic books. nju Hoboken, N.J Wiley 2012 monographic eng 1 online resource (192 pages) "Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher. Design Makes All the Difference -- Design the Organization -- The Product Is the Marketing -- Design Is Systems Thinking -- Design Out Loud -- Design Is for People -- Design Like Apple. John Edson. Includes bibliographical references and index. Apple Computer, Inc. Apple Computer, Inc. Apple Computer, Inc. Apple Computer, Inc. Apple Computer, Inc. Product design Customer services Marketing Product design Customer services Marketing TECHNOLOGY & ENGINEERING Industrial Design Product Customer services Marketing Product design Product design Customer services Marketing HD9696.2.U64 A67325 2012eb 658.5/752 Edson, John, 1966- Hoboken, N.J. : Wiley, 2012 (DLC) 2012017199 (OCoLC)760978459 9781118331767 1118331761 1118333969 9781118333969 9781118335079 1118335074 9781119203520 111920352X EB00063368 Recorded Books CL0500000179 Safari Books Online 8DF9EE50-F19F-494B-9950-FD0EDF5DB6CF OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119203520 http://onlinelibrary.wiley.com/book/10.1002/9781119203520 E7B 120425 20170612141630.0 ocn802056464 eng