Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson. Edson, John, 1966- Apple Computer, Inc. Product design. Customer services. Marketing. HD9696.2.U64 A67325 2012eb 658.5/752 23 Includes bibliographical references and index. "Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience"--Provided by publisher. Hoboken, N.J. : Wiley, 2012. 2012. 2012 Text 1 online resource (192 pages) http://onlinelibrary.wiley.com/book/10.1002/9781119203520 eng Design like Apple. Design like Apple.