taking knowledge flow management to the next level with social media Leistner, Frank. creator text bibliography Electronic books. Electronic books. nju Hoboken, N.J John Wiley & Sons ©2012 2012 monographic eng

electronic resource

access 1 online resource. Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media; Copyright; Contents; Foreword; Preface; An Overview of this Book; Notes; Acknowledgments; Chapter 1: Your Organization Is Not ""The Web""; Terminology and Definitions; From Documents to Flows; Social Side of Knowledge Flows; KFM versus Social Media; Case Study 1: The Hub (SAS); Case Study 2: RedNet (Red Ventures); Notes; Chapter 2: Why Should You Care about Social Media?; Motivations; Network Dynamics; Breaking Isolation; The Super Watercooler; Handling the Dynamic Organization. Innovation EnablementNotes; Chapter 3: Getting Started; Inside versus Outside Social Media; Differences in the World; Laying the Foundation; How to Really Get It Off the Ground; Launch: Project or Initiative?; Technology: Build or Buy; Notes; Chapter 4: Roles; More Than Just Socializing; Individuals and Departments; Mobilize Your Evangelizers; Notes; Chapter 5: Driving for Success; Get All Stakeholders Involved Early; Go Viral; Freedom within Borders: The Power of Guidelines; Training Portfolio; Pulse; Executive Participation: Not Just Buy-In; Notes; Chapter 6: Fighting Barriers. Fear of Losing ControlUnlearning; Dealing with ""Stupid""; Integration; No Time to Post: Portfolio Management; Legal Concerns; Note; Chapter 7: Technology: The Enabler; Social or Supporting Social; I Want an Internal Facebook; The Power of Simplicity; Multidimensional Navigation; Groups or Communities; Notification Management; Notes; Chapter 8: Social Media Analytics; Analyze What Is Going On; Social Network Analysis versus Reporting; Choosing the Right KPIs; Notes; Chapter 9: What's Next; Advances in Technology; Dealing with Channel Overload; More Social or More Technology. Interaction TrendsNotes; Chapter 10: Final Thoughts; Appendix A: Key Success Factors; Appendix B: Additional Resources; About the Author; Index. Frank Leistner. Includes bibliographical references and index. Knowledge management Social media Social networks Technological innovations Management BUSINESS & ECONOMICS Information Management BUSINESS & ECONOMICS Knowledge Capital Knowledge management Social media Knowledge management Social media HD30.2 658.4/038 Leistner, Frank. Hoboken, N.J. : John Wiley & Sons, ©2012 (DLC) 2012026663 9781119205258 1119205255 1118386434 (cloth) 9781118386439 (cloth) 9781118320853 1118320859 2012029254 EB00063565 Recorded Books CL0500000237 Safari Books Online 8C5A5DE9-0298-4B6F-94A7-D4741AD7EE28 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781118320853 http://onlinelibrary.wiley.com/book/10.1002/9781118320853 DLC 120718 20170612141629.0 ocn801051992 eng