making the most of each and every brand Ellery, Tony. creator Hansen, Neal. text Electronic books. nju Hoboken, N.J John Wiley & Sons ©2012 2012 monographic eng 1 online resource (xxii, 389 pages :) : illustrations A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get. pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. Tony Ellery, Neal Hansen. Includes index. Pharmaceutical industry Economic aspects Drug approval Economic aspects Drug Industry economics Drug Approval economics Economics, Pharmaceutical legislation & jurisprudence Marketing methods Pharmaceutical Preparations economics BUSINESS & ECONOMICS Industries Service Pharmaceutical industry HD9666.5 .E45 2012eb 338.4/76153 QV 736 Ellery, Tony. Hoboken, N.J. : John Wiley & Sons, ©2012 (DLC) 2011041435 (OCoLC)756895018 9781118266793 111826679X 9781118266755 1118266757 9781118265895 1118265890 10.1002/9781118266755 Wiley InterScience 3DFCF16A-0556-4E88-9BD9-2DD2607838E2 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781118266755 http://onlinelibrary.wiley.com/book/10.1002/9781118266755 E7B 111004 20170612141628.0 ocn797824835 eng