04269cam a2200853Ma 4500 ocn797824835 OCoLC 20170612141628.0 m o d cr cn||||||||| 111004s2012 njuad o 001 0 eng d 2011041435 E7B eng pn E7B OCLCO GPM OCLCQ YDXCP DG1 OCLCF NLE EBLCP MHW N$T DEBSZ TEFOD OCLCQ COO OCLCQ DEBBG AZK 787842613 795795378 860353077 961535840 962593706 9781118266793 (e-book) 111826679X (e-book) 9781118266755 (electronic bk.) 1118266757 (electronic bk.) 9781118265895 1118265890 9780470487532 (cloth) AU@ 000049595452 AU@ 000052892862 DEBBG BV040819099 DEBBG BV042744068 DEBSZ 397219334 DEBSZ 425884864 DEBSZ 431081964 DEBSZ 449279715 DKDLA 820120-katalog:000599538 GBVCP 790037688 NLGGC 389383082 NZ1 14976381 DEBBG BV043394631 (OCoLC)797824835 (OCoLC)787842613 (OCoLC)795795378 (OCoLC)860353077 (OCoLC)961535840 (OCoLC)962593706 10.1002/9781118266755 Wiley InterScience http://www3.interscience.wiley.com 3DFCF16A-0556-4E88-9BD9-2DD2607838E2 OverDrive, Inc. http://www.overdrive.com HD9666.5 .E45 2012eb QV 736 BUS 070080 bisacsh 338.4/76153 23 MAIN Ellery, Tony. Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen. Hoboken, N.J. : John Wiley & Sons, ©2012. 1 online resource (xxii, 389 pages :) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes index. pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management. A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get. Pharmaceutical industry Economic aspects. Drug approval Economic aspects. Drug Industry economics. Drug Approval economics. Economics, Pharmaceutical legislation & jurisprudence. Marketing methods. Pharmaceutical Preparations economics. BUSINESS & ECONOMICS Industries Service. bisacsh Pharmaceutical industry. fast (OCoLC)fst01060129 Electronic books. Hansen, Neal. Print version: Ellery, Tony. Pharmaceutical lifecycle management. Hoboken, N.J. : John Wiley & Sons, ©2012 9780470487532 (DLC) 2011041435 (OCoLC)756895018 http://onlinelibrary.wiley.com/book/10.1002/9781118266755 Wiley Online Library EBL - Ebook Library EBLB EBL832587 ebrary EBRY ebr10558697 EBSCOhost EBSC 450183 YBP Library Services YANK 7612499 YBP Library Services YANK 7293075 YBP Library Services YANK 12671652 92 DG1 205995 205995