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    <title>financial services marketing handbook : tactics and techniques that produce results</title>
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  <name type="personal">
    <namePart>Ehrlich, Evelyn</namePart>
    <namePart type="date">1950-</namePart>
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  <name type="personal">
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    <namePart type="date">1954-</namePart>
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    <publisher>Bloomberg Press</publisher>
    <dateIssued>©2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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  <note type="statement of responsibility">Evelyn Ehrlich and Duke Fanelli.</note>
  <note>Series data from the jacket.</note>
  <note>Includes bibliographical references and index.</note>
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    <topic>Financial services industry</topic>
    <geographic>United States</geographic>
    <topic>Marketing</topic>
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  <subject authority="lcsh">
    <topic>Financial planners</topic>
    <topic>Marketing</topic>
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  <subject authority="lcsh">
    <topic>Customer relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Financial services industry</topic>
    <topic>Computer network resources</topic>
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  <subject authority="fast">
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    <topic>Marketing</topic>
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  <classification authority="lcc">HG181 .E38 2012</classification>
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