The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. [electronic resource] Ehrlich, Evelyn, 1950- Fanelli, Duke, 1954- Financial services industry United States Marketing. Financial planners Marketing. Customer relations. Financial services industry Computer network resources. HG181 .E38 2012 332.1068/8 23 Series data from the jacket. Includes bibliographical references and index. Print version record. Hoboken, N.J. : Bloomberg Press, ©2012. ©2012. 2012 Text 1 online resource. http://onlinelibrary.wiley.com/book/10.1002/9781118531716 eng Bloomberg financial series Bloomberg financial series. United States. fast (OCoLC)fst01204155 United States