@book{205942,
	author = {Ehrlich, Evelyn, and Fanelli, Duke,},
	title = {The financial services marketing handbook : tactics and techniques that produce results /},
	publisher = {Bloomberg Press,},
	year = {©2012.},
	series = {Bloomberg financial series},
	address = {Hoboken, N.J. :},
	edition = {2nd ed.},
	note = {Series data from the jacket.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118531716}
}