Waddington, Stephen. Chartered Institute of Public Relations text Electronic books. Electronic books. enk Chichester, West Sussex, United Kingdon John Wiley & Sons Ltd 2012 monographic eng

electronic resource

1 online resource. Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill. pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future. Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington. Includes index. Includes bibliographical references and index. Public relations Social media BUSINESS & ECONOMICS Public Relations Public relations Social media Electronic books HD59 659.20285/4678 Chichester : John Wiley & Sons, 2012 (DLC) 2012019131 9781119207856 1119207851 9781118404874 1118404874 2012019724 7C358928-D8B5-401B-8E51-9EC619FD9E6B OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119207856 http://onlinelibrary.wiley.com/book/10.1002/9781119207856 DLC 120511 20170919124142.0 ocn793503527 eng