Jones, Stephanie 1957- creator text bibliography Electronic books. Electronic books. enk Chichester, West Sussex Wiley 2012 monographic eng

electronic resource

1 online resource (xi, 287 pages). With its wide range of current case illustrations and concise summaries, this is a new-generation text that will welcome today & rsquo;s MBA student to the wider world of 21st century international business. & ldquo; & hellip;this book is needed not only because it looks at business from the BRICS points of view; it also looks at business from the point of view of tomorrow & rsquo;s business leaders, and the challenges that they will have to cope with. & rdquo; & mdash;Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK & ldquo; & he. Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. Stephanie Karen Jones. Includes bibliographical references and index. d------ International business enterprises Developing countries Social responsibility of business Developing countries Diversity in the workplace Developing countries Industrial management Developing countries BUSINESS & ECONOMICS International General Diversity in the workplace Industrial management International business enterprises International economic relations Social responsibility of business BRIC countries Foreign economic relations BRIC countries Developing countries HD2755.5 658/.049 Jones, Stephanie, 1957- Chichester, West Sussex : Wiley, 2012 (DLC) 2012016641 (OCoLC)769991381 9781119208181 1119208181 2012019480 CL0500000221 Safari Books Online 774F40A7-0EA6-46CA-9729-0B5138BC6448 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119208181 http://onlinelibrary.wiley.com/book/10.1002/9781119208181 DLC 120510 20170914142339.0 ocn793497236 eng