TY  - BOOK
AU  - Kumar, V.,
AU  - Petersen, J. Andrew.
TI  - Statistical methods in customer relationship management
SN  - 9781118349
AV  - HF5415.5 
U1  - 658.8/12015195 23
PY  - 2012///
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Statistical models
KW  - BUSINESS & ECONOMICS
KW  - Customer Relations
KW  - bisacsh
KW  - Customer relations / Management
KW  - local
KW  - Customer relations / Management / Statistical models
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models
N2  - Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118349212
ER  -