Kumar, V. 1957- creator Petersen, J. Andrew. text bibliography Electronic books. Electronic books. enk Chichester, West Sussex, United Kingdom Wiley 2012 monographic eng

electronic resource

1 online resource. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. V. Kumar, J. Andrew Petersen. Includes bibliographical references and index. Customer relations Management Customer relations Management Statistical models Customer relations Management Customer relations Management Statistical models BUSINESS & ECONOMICS Customer Relations Customer relations / Management Customer relations / Management / Statistical models HF5415.5 658.8/12015195 Kumar, V., 1957- Hoboken, N.J. : Wiley, 2012 (DLC) 2012012175 9781118349199 1118349199 9781118349182 1118349180 9781118349205 1118349202 9781118349212 1118349210 1119993202 9781119993209 1283645025 9781283645027 6613957526 9786613957528 2012014504 10.1002/9781118349212 Wiley InterScience http://onlinelibrary.wiley.com/book/10.1002/9781118349212 http://onlinelibrary.wiley.com/book/10.1002/9781118349212 DLC 120406 20171115081030.0 ocn784708386 eng