04340cam a2200949 a 4500 ocn784708386 OCoLC 20171115081030.0 m o d cr ||||||||||| 120406s2012 enk ob 001 0 eng 2012014504 GBB259683 bnb 9781118349199 (ePub) 1118349199 (ePub) 9781118349182 (MobiPocket) 1118349180 (MobiPocket) 9781118349205 (Adobe PDF) 1118349202 (Adobe PDF) 9781118349212 (electronic bk.) 1118349210 (electronic bk.) 1119993202 9781119993209 1283645025 9781283645027 6613957526 9786613957528 9780821395387 AU@ 000049012701 AU@ 000052005841 AU@ 000052909209 CHNEW 000619415 DEBBG BV040601222 DEBBG BV040784057 DEBBG BV041430663 DEBBG BV041911057 DEBBG BV042743234 DEBSZ 397350465 DEBSZ 398264589 DEBSZ 422916676 DEBSZ 431184054 DKDLA 820120-katalog:000599912 NZ1 14695289 NZ1 15912109 NZ1 16033531 DEBSZ 449313255 AU@ 000058060883 (OCoLC)784708386 (OCoLC)809248236 (OCoLC)813398260 (OCoLC)813535013 (OCoLC)817823114 (OCoLC)841480284 (OCoLC)846907656 (OCoLC)927507945 (OCoLC)939778653 (OCoLC)961514928 (OCoLC)962633083 10.1002/9781118349212 Wiley InterScience http://www3.interscience.wiley.com DLC eng pn DLC YDX EBLCP N$T MHW E7B DG1 YDXCP COO UMI UBY DEBSZ DEBBG IDEBK CDX MEAUC OCLCQ S3O AZK pcc MAIN HF5415.5 BUS 018000 bisacsh 658.8/12015195 23 Kumar, V., 1957- Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen. [electronic resource] Chichester, West Sussex, United Kingdom : Wiley, 2012. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Bibliography Includes bibliographical references and index. Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. Print version record and CIP data provided by publisher. Customer relations Management. Customer relations Management Statistical models. Customer relations Management. Customer relations Management Statistical models. BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations / Management. local Customer relations / Management / Statistical models. local Electronic books. Electronic books. Petersen, J. Andrew. Print version: Kumar, V., 1957- Statistical methods in customer relationship management. Hoboken, N.J. : Wiley, 2012 9780821395387 (DLC) 2012012175 http://onlinelibrary.wiley.com/book/10.1002/9781118349212 Wiley Online Library ddc BK 205790 205790