Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen. [electronic resource] Kumar, V., 1957- Petersen, J. Andrew. Customer relations Management. Customer relations Management Statistical models. HF5415.5 658.8/12015195 23 Includes bibliographical references and index. Print version record and CIP data provided by publisher. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r. Chichester, West Sussex, United Kingdom : Wiley, 2012. 2012. 2012 Text 1 online resource. http://onlinelibrary.wiley.com/book/10.1002/9781118349212 eng Statistical methods in customer relationship management. Statistical methods in customer relationship management.