@book{205790,
	author = {Kumar, V., and Petersen, J. Andrew.},
	title = {Statistical methods in customer relationship management /},
	publisher = {Wiley,},
	year = {2012.},
	address = {Chichester, West Sussex, United Kingdom :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118349212}
}