@book{205600,
	author = {Beckley, Jacqueline H.},
	title = {Product innovation toolbox : a field guide to consumer understanding and research /},
	publisher = {John Wiley & Sons,},
	year = {2012.},
	address = {Hoboken :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781118229248}
}