02805cam a2200661La 4500 ocn774281378 OCoLC 20171115114105.0 m o d cr cn||||||||| 110817s2012 njua ob 001 0 eng d 9781119961185 (electronic bk.) 1119961181 (electronic bk.) 9781119208150 (electronic bk.) 1119208157 (electronic bk.) 1119953316 (hardback) 9781119953319 (hardback) 9781119953319 (hardback) 9786613337757 CHNEW 000604743 DEBBG BV040783350 DEBBG BV041904770 DEBBG BV042740182 DKDLA 820120-katalog:000600084 NZ1 14976104 DEBBG BV043394058 (OCoLC)774281378 (OCoLC)776537483 (OCoLC)961487651 (OCoLC)962623277 333775 MIL E7B eng pn E7B CDX N$T OCLCQ OCLCF OCLCQ YDXCP DKU IDEBK DEBBG DG1 OCLCQ COO OCLCQ AZK MAIN HF5415.127 .B57 2012eb BUS 094000 bisacsh 658.8/02 23 Bird, Andy. The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. [electronic resource] Hoboken, N.J. : Wiley, 2012. 1 online resource (xxi, 294 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Bibliography Includes bibliographical references and index. pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher. Market segmentation. Economic development. Investments. BUSINESS & ECONOMICS Green Business. bisacsh Economic development. fast (OCoLC)fst00901785 Investments. fast (OCoLC)fst00978234 Market segmentation. fast (OCoLC)fst01010139 Electronic books. McEwan, Mhairi. Print version: Bird, Andy. Growth drivers. Hoboken, N.J. : Wiley, 2012 (DLC) 2011034158 http://onlinelibrary.wiley.com/book/10.1002/9781119208150 Wiley Online Library ddc BK 205539 205539