The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. [electronic resource] Bird, Andy. McEwan, Mhairi. Market segmentation. Economic development. Investments. HF5415.127 .B57 2012eb 658.8/02 23 Includes bibliographical references and index. "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher. Hoboken, N.J. : Wiley, 2012. 2012. 2012 Text 1 online resource (xxi, 294 pages) : http://onlinelibrary.wiley.com/book/10.1002/9781119208150 eng Growth drivers. Growth drivers.