@book{205539,
	author = {Bird, Andy. and McEwan, Mhairi.},
	title = {The growth drivers : the definitive guide to building marketing capabilities /},
	publisher = {Wiley,},
	year = {2012.},
	address = {Hoboken, N.J. :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119208150}
}