06602cam a2200889 a 4500 ocn772611174 OCoLC 20171115123047.0 m o d cr cn||||||||| 120111s2012 nju ob 001 0 eng 2012001522 9781118342947 (electronic bk.) 1118342941 (electronic bk.) 9781118342961 (electronic bk.) 1118342968 (electronic bk.) 1118342941 1118342968 9781118342954 111834295X 9781118134269 (hardback) 9781118342978 1118342976 1118134265 1283598906 9781283598903 9780470665565 9786613911353 EB00066735 Recorded Books AU@ 000048454840 AU@ 000051920725 DKDLA 820120-katalog:000600245 NZ1 14976681 DEBSZ 43113104X DEBBG BV042741918 DEBBG BV041909734 DEBBG BV043393975 (OCoLC)772611174 (OCoLC)809247089 (OCoLC)810531468 (OCoLC)811488650 (OCoLC)811731849 (OCoLC)812515769 (OCoLC)817812519 (OCoLC)846906372 (OCoLC)857799277 (OCoLC)865012478 (OCoLC)961567765 (OCoLC)962678276 (OCoLC)965987557 10.1002/9781118342978 Wiley InterScience http://www3.interscience.wiley.com F677E416-866E-4401-9A77-7842C44D114E OverDrive, Inc. http://www.overdrive.com DLC eng DLC YDX DG1 YDXCP N$T CDX IDEBK E7B UMI UBY AU@ OCLCF DEBSZ DEBBG COO MHW RECBK OCLCO TEFOD OCLCO AZK OCLCO OCLCQ LOA pcc MAIN HD30.4 BUS 024000 bisacsh 650.072 23 Weathington, Bart L. Understanding business research / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger. [electronic resource] Hoboken, N.J. : John Wiley & Sons, c2012. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Bibliography Includes bibliographical references and index. Frontmatter -- Overview of the Research Process. Research and Business -- Ethics and Research -- The Foundations of Research -- An Overview of Empirical Methods -- Nuts and Bolts of Research. Writing the Research Report -- Reviewing the Literature and Forming Hypotheses -- Sampling: The First Steps in Research -- Creating and Using Assessments, Surveys, and Objective Measures -- A Model for Research Design -- Common Research Designs. Correlational Research -- Between-Subjects Designs -- Single-Variable Between-Subjects Research -- Between-Subjects Factorial Designs -- Correlated-Groups Designs -- Special Research Designs. Research with Categorical Data -- Qualitative and Mixed-Methods Research -- Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4 -- Appendix B: Statistical Tables -- Index. Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: correlational research, single variable between-subjects research, correlated groups designs, qualitative and mixed-method research, between-subjects designs, between-subjects factorial designs, and research with categorical data. Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work. Description based on print version record and CIP data provided by publisher. Management Research Methodology. Business Research Methodology. Social sciences Research Methodology. BUSINESS & ECONOMICS Education. bisacsh Business Research Methodology. fast (OCoLC)fst00842375 Management Research Methodology. fast (OCoLC)fst01007224 Social sciences Research Methodology. fast (OCoLC)fst01122961 Business Research Methodology. Management Research Methodology. Social sciences Research Methodology. Electronic books. Electronic books. local Cunningham, Christopher J. L. Pittenger, David J. Print version: Weathington, Bart L. Understanding business research Hoboken, N.J. : John Wiley & Sons, c2012 9780470665565 (hardback) (DLC) 2011053437 http://onlinelibrary.wiley.com/book/10.1002/9781118342978 Wiley Online Library ddc BK 205488 205488