The Collett, Pippa creator author. Fenton, William (William Seaborne) 1957- author. text bibliography Electronic books. cau San Francisco, CA Jossey-Bass ©2011 2011 monographic eng

electronic resource

1 online resource (xvi, 246 pages) : illustrations "The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"-- Foreword / by Karen Earl -- 1. Introduction to Sponsorship. -- Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation. -- Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal. -- Part III. The Way Ahead: 9. Sponsorship in the future. Pippa Collett and William Fenton. Includes bibliographical references and index. Corporate sponsorship BUSINESS & ECONOMICS Public Relations Corporate sponsorship HD59.35 .C65 2011eb 659.2 BUS058000 (DLC) 2010050392 Collett, Pippa. San Francisco, CA : Jossey-Bass, 2011, ©2011 (DLC) 2010050392 (OCoLC)670479774 9781119207320 1119207320 9780470980026 0470980028 9780470980002 0470980001 9780470980019 047098001X 1283374080 9781283374088 337408 MIL 73531978-17F2-4720-8C05-7A55217D72DB OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119207320 http://onlinelibrary.wiley.com/book/10.1002/9781119207320 YDXCP 111225 20171115132413.0 ocn771288305 eng