03747cam a2200661Ia 4500 ocn771288305 OCoLC 20171115132413.0 m o d cr |n||||||||| 111225s2011 caua ob 001 0 eng d 015885781 Uk 9781119207320 (electronic bk.) 1119207320 (electronic bk.) 9780470980026 (electronic bk.) 0470980028 (electronic bk.) 9780470980002 (electronic bk.) 0470980001 (electronic bk.) 9780470980019 (ebk) 047098001X (ebk) 1283374080 9781283374088 9780470979846 (hardback) 0470979844 (hardback) DKDLA 820120-katalog:000671847 NZ1 15407004 DEBBG BV043393930 AU@ 000059226897 (OCoLC)771288305 (OCoLC)772397989 (OCoLC)793341570 (OCoLC)816879086 337408 MIL 73531978-17F2-4720-8C05-7A55217D72DB OverDrive, Inc. http://www.overdrive.com YDXCP eng pn YDXCP N$T TEFOD E7B UKMGB OCLCQ IUL OCLCF OCLCQ CNCGM IDEBK UBY OCLCQ TEFOD DG1 COO OCLCQ DEBBG MAIN HD59.35 .C65 2011eb BUS 052000 bisacsh KJ bicssc 659.2 22 BUS058000 bisacsh Collett, Pippa, author. The Sponsorship Handbook : Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers / Pippa Collett and William Fenton. [electronic resource] San Francisco, CA : Jossey-Bass, ©2011. 1 online resource (xvi, 246 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Foreword / by Karen Earl -- 1. Introduction to Sponsorship. -- Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation. -- Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal. -- Part III. The Way Ahead: 9. Sponsorship in the future. "The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"-- Provided by publisher. Corporate sponsorship. BUSINESS & ECONOMICS Public Relations. bisacsh Corporate sponsorship. fast (OCoLC)fst00879716 Electronic books. Fenton, William (William Seaborne), 1957- author. Print version: 9780470979846 0470979844 (DLC) 2010050392 Print version: Collett, Pippa. Sponsorship Handbook. San Francisco, CA : Jossey-Bass, 2011, ©2011 9780470979846 (DLC) 2010050392 (OCoLC)670479774 http://onlinelibrary.wiley.com/book/10.1002/9781119207320 Wiley Online Library ddc BK 205478 205478