@book{205324,
	author = {McDonald, Malcolm, and Payne, Adrian,},
	title = {Marketing plans for services : a complete guide /},
	publisher = {John Wiley,},
	year = {2011.},
	address = {Chichester, West Sussex, UK ;},
	edition = {Third edition.},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119207306}
}