03723cam a2200781Ka 4500 ocn756496460 OCoLC 20171116094524.0 m o d cr cnu---unuuu 111010s2011 enka ob 001 0 eng d 2011007563 9781119206606 (electronic bk.) 111920660X (electronic bk.) 9781119973522 (electronic bk.) 111997352X (electronic bk.) 9781119978503 (electronic bk.) 1119978505 (electronic bk.) 9781119978510 (electronic bk.) 1119978513 (electronic bk.) 1283405091 9781283405096 9780470746875 0470746874 AU@ 000051426431 AU@ 000052899589 AU@ 000054184054 CHNEW 000720558 DEBBG BV041558949 DEBBG BV041907678 DEBBG BV042966104 DEBSZ 396995683 DEBSZ 421528710 DKDLA 820120-katalog:000556401 HEBIS 299832937 NZ1 14257191 NZ1 15952613 DEBBG BV043393545 (OCoLC)756496460 (OCoLC)778620971 (OCoLC)780680555 (OCoLC)792935366 (OCoLC)816882789 (OCoLC)961518225 (OCoLC)962701462 CL0500000127 Safari Books Online N$T eng pn N$T YDXCP E7B CDX REDDC OCLCQ UMI EBLCP MERUC OCLCQ DEBSZ B24X7 OCLCQ NLGGC OCLCQ OCLCF IDEBK DEBBG DG1 OCLCQ COO OCLCQ AZK JBG MAIN HF5415 .Y7917 2011eb BUS 078000 bisacsh BUS 043000 bisacsh KJS bicssc 658.8 22 Young, Laurie, 1955- The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. [electronic resource] Chichester, West Sussex, U.K : Wiley, 2011. 1 online resource (xix, 494 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 469-477) and index. Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION. "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher. Print version record. Marketing. BUSINESS & ECONOMICS Sales & Selling. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing. fast (OCoLC)fst01010167 Electronic books. Print version: Young, Laurie, 1955- Marketer's handbook. Chichester, West Sussex, U.K : Wiley, 2011 9780470746875 (DLC) 2011007563 (OCoLC)690090047 http://onlinelibrary.wiley.com/book/10.1002/9781119206606 Wiley Online Library ddc BK 205286 205286