The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. [electronic resource] Young, Laurie, 1955- Marketing. HF5415 .Y7917 2011eb 658.8 22 Includes bibliographical references (pages 469-477) and index. Print version record. "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher. Chichester, West Sussex, U.K : Wiley, 2011. 2011. 2011 Text 1 online resource (xix, 494 pages) : http://onlinelibrary.wiley.com/book/10.1002/9781119206606 eng Marketer's handbook. Marketer's handbook.