@book{205286,
	author = {Young, Laurie,},
	title = {The marketer's handbook : reassessing marketing techniques for modern business /},
	publisher = {Wiley,},
	year = {2011.},
	address = {Chichester, West Sussex, U.K :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119206606}
}