Temporal, Paul. creator text bibliography Electronic books. si Singapore John Wiley & Sons (Asia) ©2011 2011 monographic eng

electronic resource

1 online resource (xvii, 324 pages) : illustrations. Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents. Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets. Paul Temporal. Includes bibliographical references and index. a------ f------ Marketing Islamic countries Consumers Islamic countries Psychology Consumers Islamic countries Psychology Marketing Islamic countries Marketing BUSINESS & ECONOMICS Green Business Consumers Psychology Marketing Islamic countries HF5415.12.I74 T46 2011eb 658.802 Temporal, Paul. Singapore : John Wiley & Sons (Asia), ©2011 (OCoLC)739118535 9781119199540 1119199549 9780470828472 0470828471 9780470828489 047082848X A611FD2C-93BF-4FBA-B3DF-D5D4D8883FE9 OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119199540 http://onlinelibrary.wiley.com/book/10.1002/9781119199540 N$T 110829 20171116112429.0 ocn748263020 eng