04095cam a2200733Ia 4500 ocn748263020 OCoLC 20171116112429.0 m o d cr cnu---unuuu 110829s2011 si a ob 001 0 eng d 9781119199540 (electronic bk.) 1119199549 (electronic bk.) 9780470828472 (electronic bk.) 0470828471 (electronic bk.) 9780470828489 (electronic bk.) 047082848X (electronic bk.) 9780470825396 0470825391 9780470828465 (e-Mobi) 9786613175151 AU@ 000052898834 CHNEW 000688562 CHNEW 000688563 DEBBG BV041909433 DEBSZ 396993583 DKDLA 820120-katalog:000516555 NZ1 13932102 DEBBG BV043737908 (OCoLC)748263020 (OCoLC)743204799 (OCoLC)747411938 (OCoLC)770866931 (OCoLC)806520844 (OCoLC)816850579 A611FD2C-93BF-4FBA-B3DF-D5D4D8883FE9 OverDrive, Inc. http://www.overdrive.com N$T eng pn N$T E7B YDXCP OCLCQ EBLCP REDDC OCLCQ MERUC DOS OCLCQ COD TEFOD OCLCF DEBSZ DKDLA OCLCQ OCLCO MHW IDEBK UKDOC DEBBG TEFOD DG1 CDX OCLCO C6I OCLCQ S3O OCLCO OCLCQ OCLCO a------ f------ MAIN HF5415.12.I74 T46 2011eb BUS 094000 bisacsh 658.802 23 Temporal, Paul. Islamic branding and marketing : creating a global Islamic business / Paul Temporal. [electronic resource] Singapore : John Wiley & Sons (Asia), ©2011. 1 online resource (xvii, 324 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Wiley trading Includes bibliographical references and index. Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets. Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents. Print version record. Marketing Islamic countries. Consumers Islamic countries Psychology. Consumers Islamic countries Psychology. Marketing Islamic countries. Marketing. BUSINESS & ECONOMICS Green Business. bisacsh Consumers Psychology. fast (OCoLC)fst00876425 Marketing. fast (OCoLC)fst01010167 Islamic countries. fast (OCoLC)fst01244130 Electronic books. Print version: Temporal, Paul. Islamic branding and marketing. Singapore : John Wiley & Sons (Asia), ©2011 9780470825396 (OCoLC)739118535 Wiley trading. http://onlinelibrary.wiley.com/book/10.1002/9781119199540 Wiley Online Library ddc BK 205264 205264