Islamic branding and marketing : creating a global Islamic business / Paul Temporal. [electronic resource] Temporal, Paul. Marketing Islamic countries. Consumers Islamic countries Psychology. HF5415.12.I74 T46 2011eb 658.802 23 Includes bibliographical references and index. Print version record. Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents. Singapore : John Wiley & Sons (Asia), ©2011. ©2011. 2011 Text 1 online resource (xvii, 324 pages) : http://onlinelibrary.wiley.com/book/10.1002/9781119199540 eng Wiley trading Wiley trading. Islamic branding and marketing. Islamic branding and marketing. Islamic countries. fast (OCoLC)fst01244130 Islamic countries. Islamic countries