Silvia, Tony. creator Anzur, Terry. text bibliography Electronic books. mau Malden, MA Wiley-Blackwell 2011 monographic eng

electronic resource

1 online resource (607 pages) : illustrations "With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media. A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations."-- Foreword / by Lester Holt -- Introduction -- The Role of the Storyteller -- Reporting Stories Across Media -- Writing the Story for Print and the Web -- Video Storytelling on the Air and on the Web -- Presenting the Story On-Camera, On-Air, and On-line -- Practicing Public Relations in a Multimedia World -- Ethical Journalism in Multicultural Media -- Putting Your Skills to Work. Tony Silvia and Terry Anzur. Includes bibliographical references. Mass media Authorship Broadcast journalism Reporters and reporting Public relations Authorship Journalism Social Science SOCIAL SCIENCE Media Studies LANGUAGE ARTS & DISCIPLINES Journalism Broadcast journalism Mass media Authorship Public relations Authorship Reporters and reporting Journalistiek Multimedia Presentatie Berichtgeving P96.A86 S55 2011eb 070.4/3 05.33 05.39 Silvia, Tony. Malden, MA : Wiley-Blackwell, 2011 (DLC) 2011001827 (OCoLC)700042262 9781444342192 1444342193 9781444340617 1444340611 1405198680 9781405198684 1405198699 9781405198691 10.1002/9781444342192 Wiley InterScience http://onlinelibrary.wiley.com/book/10.1002/9781444342192 http://onlinelibrary.wiley.com/book/10.1002/9781444342192 DG1 110609 20170919124319.0 ocn729726240 eng