04612cam a2200793Ia 4500 ocn729726240 OCoLC 20170919124319.0 m o d cr cn||||||||| 110609s2011 maua ob 001 0 eng d 9781444342192 (electronic bk.) 1444342193 (electronic bk.) 9781444340617 (electronic bk.) 1444340611 (electronic bk.) 1405198680 9781405198684 1405198699 9781405198691 9781405198684 (hardback) 9781405198691 (paperback) AU@ 000047226150 AU@ 000049485620 AU@ 000049641736 DEBSZ 396996604 NLGGC 355466422 NZ1 15549612 DEBBG BV043393207 (OCoLC)729726240 (OCoLC)782859423 (OCoLC)802321425 (OCoLC)839391040 10.1002/9781444342192 Wiley InterScience http://www3.interscience.wiley.com DG1 eng pn DG1 YDXCP OCLCQ EBLCP OCLCO IAI OCLCQ N$T AU@ DEBSZ NLGGC OCLCO OCLCQ OCLCF OCLCQ COO OCLCO OCLCQ OCLCO DEBBG MAIN P96.A86 S55 2011eb LAN 008000 bisacsh 070.4/3 22 05.33 bcl 05.39 bcl Silvia, Tony. Power performance : multimedia storytelling for journalism and public relations / Tony Silvia and Terry Anzur. [electronic resource] Malden, MA : Wiley-Blackwell, 2011. 1 online resource (607 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Foreword / by Lester Holt -- Introduction -- The Role of the Storyteller -- Reporting Stories Across Media -- Writing the Story for Print and the Web -- Video Storytelling on the Air and on the Web -- Presenting the Story On-Camera, On-Air, and On-line -- Practicing Public Relations in a Multimedia World -- Ethical Journalism in Multicultural Media -- Putting Your Skills to Work. "With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media. A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations."-- Provided by publisher. Mass media Authorship. Broadcast journalism. Reporters and reporting. Public relations Authorship. Journalism. Social Science. SOCIAL SCIENCE Media Studies. bisacsh LANGUAGE ARTS & DISCIPLINES Journalism. bisacsh Broadcast journalism. fast (OCoLC)fst00839167 Mass media Authorship. fast (OCoLC)fst01011228 Public relations Authorship. fast (OCoLC)fst01082895 Reporters and reporting. fast (OCoLC)fst01094906 Journalistiek. gtt Multimedia. gtt Presentatie. gtt Berichtgeving. gtt Electronic books. Anzur, Terry. Print version: Silvia, Tony. Power performance. Malden, MA : Wiley-Blackwell, 2011 9781405198684 (DLC) 2011001827 (OCoLC)700042262 http://onlinelibrary.wiley.com/book/10.1002/9781444342192 Wiley Online Library ddc BK 205108 205108