05103cam a2200529Ia 4500 ocn729724648 OCoLC 20171119083958.0 m o d cr cn||||||||| 110609s2011 enka ob 001 0 eng d 9781444340525 (electronic bk.) 1444340522 (electronic bk.) 9781405184182 (hbk.) 1405184183 (hbk.) AU@ 000047226144 NLGGC 389615250 (OCoLC)729724648 (OCoLC)727021237 10.1002/9781444340525 Wiley InterScience http://www3.interscience.wiley.com DG1 eng pn DG1 YDXCP OCLCQ E7B OCLCQ IAI ZMC OCLCQ IUL OCLCF OCLCA VLB OCLCQ DG1 MAIN P96.A83 H35 2011eb 302.23 22 SOC052000 bisacsh The handbook of media audiences / [edited by] Virginia Nightingale. [electronic resource] Chichester ; Malden, MA : Wiley-Blackwell, 2011. 1 online resource (xiii, 540 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Global handbooks in media and communication research Includes bibliographical references and index. Introduction / Virginia Nightingale -- Part I. Being Audiences: 1. Readers as audiences / Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger; 2. Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Jackie Cook; 3. Viewing / Shawn Shimpach; 4. Search and social media / Virginia Nightingale; 5. Spreadable media : how audiences create value and meaning in a networked economy / Joshua Green and Henry Jenkins; 6. Going mobile / Gerard Goggin -- Part II. Theorizing Audiences: 7. Audiences and publics, media and public spheres / Richard Butsch; 8. The implied audience of communications policy making : regulating media in the interests of citizens and consumers / Sonia Livingstone and Peter Lunt; 9. New configurations of the audience? The challenges of user-generated content for audience theory and media participation / Nico Carpentier; 10. The necessary future of the audience ... and how to research it / Nick Couldry; 11. Reception / Cornel Sandvoss; 12. Affect theory and audience / Anna Gibbs -- Part III. Researching Audiences: 13. Toward a branded audience : on the dialectic between marketing and consumer agency / Adam Arvidsson; 14. Ratings and audience measurement / Philip M. Napoli; 15. Quantitative audience research : embracing the poor relation / David Deacon and Emily Keightley 16. Media effects in context / Brian O'Neill; 17. Cultivation analysis and media violence / Andy Ruddock; 18. Creative and visual methods in audience research / Fatimah Awan and David Gauntlett; 19. Locating media ethnography / Patrick D. Murphy -- Part IV. Doing Audience Research: 20. Children's media cultures in comparative perspective / Sonia Livingstone and Kirsten Drotner -- Fan cultures and fan communities / Kristina Busse and Jonathan Gray -- Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Mirca Madianou; 21. Participatory vision : watching movies with Yolngu / Jennifer Deger; 22. The audience is the show / Annette Hill; 23. Seeking the audience for news : response, news talk, and everyday practices / S. Elizabeth Bird; 24. Sport and its audiences / David Rowe. "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher. Print version record. Mass media Audiences. Mass media and culture. SOCIAL SCIENCE Media Studies. bisacsh Mass media and culture. fast (OCoLC)fst01011339 Mass media Audiences. fast (OCoLC)fst01011223 Nightingale, Virginia. Wiley InterScience (Online service) Print version: Handbook of media audiences. Chichester ; Malden, MA : Wiley-Blackwell, 2011 9781405184182 (DLC) 2011003989 (OCoLC)671701618 Global handbooks in media and communication research. http://onlinelibrary.wiley.com/book/10.1002/9781444340525 Wiley Online Library ddc BK 205077 205077