The handbook of media audiences / [edited by] Virginia Nightingale. [electronic resource] Nightingale, Virginia. Wiley InterScience (Online service) Mass media Audiences. Mass media and culture. P96.A83 H35 2011eb 302.23 22 Includes bibliographical references and index. Print version record. "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher. Chichester ; Malden, MA : Wiley-Blackwell, 2011. 2011. 2011 Text 1 online resource (xiii, 540 pages) : http://onlinelibrary.wiley.com/book/10.1002/9781444340525 eng Global handbooks in media and communication research Global handbooks in media and communication research. Handbook of media audiences. Handbook of media audiences.