03223cam a2200541Ma 4500 ocn726601559 OCoLC 20171119084944.0 m o d cr zn||||||||| 110426s2011 caua ob 000 0 eng d 9781119992554 (electronic bk.) 1119992559 (electronic bk.) 9780470976494 (electronic bk.) 0470976497 (electronic bk.) 9780470976500 (electronic bk.) 0470976500 (electronic bk.) 9781119993803 (electronic bk.) 1119993806 (electronic bk.) 9780470976319 0470976314 AU@ 000053265850 DEBBG BV043393108 (OCoLC)726601559 (OCoLC)765829953 (OCoLC)961682531 (OCoLC)962667972 CtWfDGI eng pn CNARC B24X7 OCLCO OCLCQ N$T OCLCF YDXCP DG1 OCLCQ COO OCLCQ DEBBG MAIN HF5415.5 .B375 2011eb BUS 018000 bisacsh 658.8/12 22 Barwise, Patrick. Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seán Meehan. [electronic resource] San Francisco, Calif. : Jossey-Bass, 2011. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. "Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth."-- Provided by publisher. Customer services. Success in business. BUSINESS & ECONOMICS Customer Relations. bisacsh Customer services. fast (OCoLC)fst00885545 Success in business. fast (OCoLC)fst01137062 Electronic books. Meehan, Seán. aut http://onlinelibrary.wiley.com/book/10.1002/9781119992554 Wiley Online Library ddc BK 205054 205054