@book{205054,
	author = {Barwise, Patrick. and Meehan, Seán.},
	title = {Beyond the familiar : long-term growth through customer focus and innovation /},
	publisher = {Jossey-Bass,},
	year = {2011.},
	address = {San Francisco, Calif. :},
	url = {http://onlinelibrary.wiley.com/book/10.1002/9781119992554}
}