04570cam a2200769Ka 4500 ocn717296569 OCoLC 20171119090417.0 m o d cr cnu---unuuu 110429s2011 nju ob 001 0 eng d 2010050384 9781119200673 (electronic bk.) 1119200679 (electronic bk.) 9781118030363 (electronic bk.) 1118030362 (electronic bk.) 9781118030370 (electronic bk.) 1118030370 (electronic bk.) 9781118030387 (electronic bk.) 1118030389 (electronic bk.) 9780470912867 0470912863 AU@ 000047027518 AU@ 000051426910 DEBSZ 421613181 DKDLA 820120-katalog:000556705 HEBIS 299821080 NZ1 13926249 NZ1 14256120 DEBBG BV043393093 (OCoLC)717296569 (OCoLC)715183026 (OCoLC)757516286 (OCoLC)961538423 (OCoLC)961667765 (OCoLC)962581537 (OCoLC)962692547 CL0500000114 Safari Books Online 46A00F57-ACD7-4AEA-AC0E-E6267C742CAC OverDrive, Inc. http://www.overdrive.com N$T eng pn N$T E7B CDX OCLCQ UMI B24X7 OCLCQ REDDC OCLCQ MERUC OCLCQ OCLCO OCLCQ YDXCP OCLCQ OCLCF OCLCQ NLGGC TEFOD DG1 COO S3O OCLCQ DEBBG AZK MAIN HF5415.32 .L38 2011eb BUS 043060 bisacsh 658.8/34 22 Laursen, Gert H. N. Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. [electronic resource] Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011. 1 online resource (xiii, 242 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Bibliography Wiley and SAS Business Series ; 41 Includes bibliographical references and index. Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy. "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher. Print version record. Consumers' preferences Research. Consumers Research. Business planning. Consumers' preferences Research. Consumers Research. Management information systems. BUSINESS & ECONOMICS Marketing Research. bisacsh Consumers' preferences Research. fast (OCoLC)fst00876448 Consumers Research. fast (OCoLC)fst00876427 Electronic books. Print version: Laursen, Gert H.N. Business analytics for Sales and Marketing Managers. Hoboken, New York : John Wiley & Sons, [2011], ©2011 9780470912867 (DLC) 2010050384 (OCoLC)664666872 Wiley and SAS business series ; 41. http://onlinelibrary.wiley.com/book/10.1002/9781119200673 Wiley Online Library ddc BK 205050 205050