Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen. [electronic resource] Laursen, Gert H. N. Consumers' preferences Research. Consumers Research. HF5415.32 .L38 2011eb 658.8/34 22 Includes bibliographical references and index. Print version record. "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher. Hoboken, N.Y. : John Wiley & Sons, [2011], ©2011. [2011], ©2011. 2011 Text 1 online resource (xiii, 242 pages). http://onlinelibrary.wiley.com/book/10.1002/9781119200673 eng Wiley and SAS Business Series ; 41 Wiley and SAS business series ; 41. Business analytics for Sales and Marketing Managers. Business analytics for Sales and Marketing Managers.