Scott, Peter R. 1964- creator Jacka, J. Mike. text bibliography Electronic books. Electronic books. nju Hoboken, N.J Wiley ©2011 2011 monographic eng

electronic resource

1 online resource (187 pages) Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid. Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit. Peter R. Scott, J. Mike Jacka. Includes bibliographical references and index. Internet marketing Social media Business enterprises Computer networks Customer relations Technological innovations BUSINESS & ECONOMICS Marketing Telemarketing BUSINESS & ECONOMICS Marketing Multilevel BUSINESS & ECONOMICS Mail Order BUSINESS & ECONOMICS Marketing Direct BUSINESS & ECONOMICS E-Commerce Internet Marketing Internet Intranet Web 2.0 Réseaux de communication Réseaux d'information Acquisition de connaissances Innovations technologiques Audit HF5415.1265 .S394 2011eb 658.8/72 Scott, Peter R., 1964- Hoboken, N.J. : Wiley, ©2011 (DLC) 2010053514 (OCoLC)694394199 9781119202585 1119202582 9781118063699 1118063694 9781118063712 1118063716 CL0500000410 Safari Books Online CFA2078A-9A38-4A82-B835-0D6AC691588D OverDrive, Inc. http://onlinelibrary.wiley.com/book/10.1002/9781119202585 http://onlinelibrary.wiley.com/book/10.1002/9781119202585 N$T 110412 20171119091111.0 ocn712139146 eng