06209cam a2200973Ia 4500 ocn712139146 OCoLC 20171119091111.0 m o d cr cnu---unuuu 110412s2011 nju ob 001 0 eng d 2010053514 9781119202585 (electronic bk.) 1119202582 (electronic bk.) 9781118063699 (electronic bk.) 1118063694 (electronic bk.) 9781118063712 (electronic bk.) 1118063716 (electronic bk.) 9781118061756 1118061756 9781118063705 1118063708 AU@ 000048807009 AU@ 000051555712 AU@ 000053186782 DEBBG BV041911835 DEBBG BV042032112 DEBBG BV042965560 DEBSZ 372805620 DEBSZ 414175794 DEBSZ 421623756 DKDLA 820120-katalog:000459443 DKDLA 820120-katalog:000558054 HEBIS 299820653 NZ1 14256086 NZ1 15871035 DEBBG BV043392971 (OCoLC)712139146 (OCoLC)741259433 (OCoLC)759517947 (OCoLC)816649532 (OCoLC)847413554 (OCoLC)875004043 (OCoLC)886246980 (OCoLC)961680795 (OCoLC)962665138 CL0500000410 Safari Books Online CFA2078A-9A38-4A82-B835-0D6AC691588D OverDrive, Inc. http://www.overdrive.com N$T eng pn N$T E7B CDX OCLCQ B24X7 MNM REDDC OCLCQ IAI OCLCQ DEBSZ OCLCQ DKDLA TEFOD YDXCP BEDGE UMI OCLCQ DEBBG AU@ TEFOD IDEBK CNNAI TEFOD DG1 OCLCQ AZK LOA MAIN HF5415.1265 .S394 2011eb BUS 043050 bisacsh BUS 043040 bisacsh BUS 040000 bisacsh BUS 043010 bisacsh BUS 090010 bisacsh 658.8/72 22 Scott, Peter R., 1964- Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka. [electronic resource] Hoboken, N.J. : Wiley, ©2011. 1 online resource (187 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit. Get the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid. Print version record. Internet marketing. Social media. Business enterprises Computer networks. Customer relations Technological innovations. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Internet. eclas Intranet. eclas Web 2.0. eclas Réseaux de communication. eclas Réseaux d'information. eclas Acquisition de connaissances. eclas Innovations technologiques. eclas Audit. eclas Electronic books. Electronic books. local Jacka, J. Mike. Print version: Scott, Peter R., 1964- Auditing social media. Hoboken, N.J. : Wiley, ©2011 9781118061756 (DLC) 2010053514 (OCoLC)694394199 http://onlinelibrary.wiley.com/book/10.1002/9781119202585 Wiley Online Library ddc BK 204985 204985