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  <titleInfo>
    <title>Convert! : designing Web sites to increase traffic and conversion</title>
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  <name type="personal">
    <namePart>Hunt, Ben (Ben R.)</namePart>
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    <dateIssued>2011</dateIssued>
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    <extent>1 online resource (xxiii, 288 pages) : illustrations</extent>
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  <abstract>Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.</abstract>
  <tableOfContents>pt. 1. Designing for traffic -- pt. 2. Designing for conversion.</tableOfContents>
  <note type="statement of responsibility">Ben Hunt.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Web sites</topic>
    <topic>Design</topic>
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  <subject authority="lcsh">
    <topic>Web sites</topic>
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
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  <subject authority="lcsh">
    <topic>Internet advertising</topic>
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  <subject authority="lcsh">
    <topic>Electronic commerce</topic>
  </subject>
  <subject authority="fast">
    <topic>Electronic commerce</topic>
  </subject>
  <subject authority="fast">
    <topic>Internet advertising</topic>
  </subject>
  <subject authority="fast">
    <topic>Internet marketing</topic>
  </subject>
  <subject authority="fast">
    <topic>Web sites</topic>
    <topic>Design</topic>
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  <subject authority="fast">
    <topic>Web sites</topic>
    <topic>Marketing</topic>
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  <subject authority="sears">
    <topic>Web sites</topic>
    <topic>Design</topic>
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  <subject authority="sears">
    <topic>Web sites</topic>
    <topic>Evaluation</topic>
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  <subject authority="sears">
    <topic>Web sites</topic>
    <topic>Testing</topic>
  </subject>
  <classification authority="lcc">HF5415.1265 .H86 2011eb</classification>
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  <identifier type="stock number">10.1002/9781118255827 Wiley InterScience</identifier>
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